June 4, 2015

Why Your Business Needs an App

We’ve got the short answer and the long answer.

The short answer:    An app is one of the most cost effective advertising tools for business, period!

  • Saves time and money, with digital coupons, and loyalty cards.
  • Engages customers with social media, and build your brand.
  • Easy and convenient for Small Businesses and customers with a one stop mobile outlet.
  • Every time the customer looks at their phone, they see your app.
  • Send push notifications to all your customers – promote a sale, or special event.
  • Customers do not need to look you up? You are already on their phone!
  • Does your competition have an app?
  • Have a Question? or want a quote?  Drop us an email

“Mobile is not the future. Mobile is here. If you’re just now welcoming it into your business, you’re playing catch-up.”  David Ho is the editor for mobile, tablets and emerging technology, The Wall Street Journal.

The long answer:

The world is mobile.  If you don’t get mobile, you are missing out on a lot of opportunity for growth and new customers.
Meet your customers in the environment of their choice, not where it’s convenient for you. A website is still great. But that alone is not a major force in the mobile market place. Just being online isn’t good enough, because almost every business, in every market, has a website.

The challenge,  especially for small businesses is “how do I separate myself from my competitors?  What can I do better? An app can do that.   An app can increase revenue using social media engagement, gps, and loyalty cards, built into it.  Add push notifications and you’ve got what I like to call, “outstanding cost effective marketing that engages your target audience.”

Do you remember when businesses sent out flyers and postcards and posted listings in the newspaper hoping someone would find them?  Businesses paid for billboard ads and yellow pages. (OMG, I hope you are not doing that anymore!)  How much did all that cost?  Then came websites.  Websites are great.  The first businesses to build a websites did well.  But, you have to remember, those websites could only be viewed by customers who had a desktop computer.  Then came laptops, then Facebook, then tablets. Big tablets, small tablets, pads, iThis and iThat.  The list goes on.  It’s 2015, desktop sales are going down, and just about everyone has a small computer in their pocket or purse.  It’s called a smart phone.  Let me throw some numbers out at you.

“In 2015, for the first time, the number of mobile phones will outnumber people!”

As of April 2015 in the USA, there are 327,577,529 mobile phones and 317,874,628 people in population.

If your business has a website, a Facebook page, a phone number, a few pictures, and something to offer, an app can help grow your business. Here are just a few things an app can do.

  1. An app can put all your “mobile stuff” in one place. Most businesses have a Facebook page and maybe they tweet, They all have email, a website, maybe some pictures, even a VIP club.  An app puts all that together in a nice clean mobile outlet.   Download one of our apps, and see if your business can benefit from its own mobile app.
    Download from Google Play Sculpture Trails Outdoor Museum
    Download from iTunes  id1080265458
  2. Instead of “like us on Facebook”, or call for a reservation. Customers download your app.
    Now, they’ve got your business in their pocket!
  3. Customers can join your newsletter from the app, they can see your Facebook, order food, book appointments, get directions, make reservations and so much more, from your app! You can offer a loyalty card, and coupons.
  4. Now, here is a beautiful thing. Push notifications.  These things are awesome for business.

There are 2 different kinds of push notifications.  A business can send a push to everyone who has downloaded the app, or a push can be sent to people within a certain radius of your business.  This is a very powerful 50 characters.

Have a question? Want a quote? Drop us an email

Example Push:  ½ price pizza every Wednesday 5 to 9.    This small but powerful push, would appear on the top of each person’s mobile phone who has your app. They do not have to have the app open, just installed!  Send it out Wednesday around lunch time.   It’s just a gentle, non-obtrusive reminder to come in on Wednesday for 1/2 price pizza.

  • A few more examples of a powerful push:
  • hair dresser:  “one opening left Thursday from 3 to 4pm”
  • massage therapist, a dentist, dog groomer: “had cancellation Friday at 3, first call gets it”
  • local pub: “$1 drafts from 5 to 9 Monday”
  • limo driver: “now making airport runs $50 bucks”
  • coffee shop: “free small coffee Tuesdays with purchase”

For more info please read “push notifications and how it can help my business.”

See the list of features offered and how the app creation process works.

’’ If you’re not using mobile marketing to attract new customers to your business, don’t worry — your competitors are already using it and are getting those customers instead.”      –  Jamie Turner